Types of Data Collected
Among the Personal Data collected by this Application, either independently or through third parties, are: Cookies; Usage Data; first name; last name; phone number; address; province; email; postal code.

Complete details on each type of data collected are provided in the dedicated sections of this Privacy Policy or through specific information displayed before the data is collected.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to provide it, the Application may be unable to provide the Service. In cases where this Application specifically indicates that some Data is optional, Users are free not to provide such Data without affecting the availability or operation of the Service.
Users who have questions about which Data is mandatory are encouraged to contact the Data Controller.
Any use of Cookies—or other tracking tools—by this Application or by the owners of third-party services used by this Application, unless otherwise stated, serves to provide the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy, if available.

The User is responsible for any third-party Personal Data obtained, published, or shared through this Application and confirms that they have the right to communicate or disclose it, releasing the Data Controller from any liability toward third parties.

Methods and Place of Processing Collected Data
Processing Methods
The Data Controller takes appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of Personal Data.
Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In some cases, besides the Data Controller, the Data may be accessible to certain categories of persons in charge involved with the operation of this Application (such as administrative, sales, marketing, legal, or system administration staff) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communication agencies) appointed, if necessary, as Data Processors by the Data Controller. The updated list of these parties may be requested from the Data Controller at any time.

Legal Basis of Processing
The Data Controller processes Personal Data relating to the User if one of the following conditions applies:

- The User has given consent for one or more specific purposes. Note: In some jurisdictions, the Data Controller may be allowed to process Personal Data without the User’s consent or another legal basis, as long as the User does not object (“opt-out”) to such processing. However, this does not apply when the processing of Personal Data is subject to European data protection law.
- Processing is necessary for the performance of a contract with the User and/or for any pre-contractual obligations.
- Processing is necessary to comply with a legal obligation to which the Data Controller is subject.
- Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller.
- Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party.
Users may request clarification from the Data Controller regarding the legal basis of each processing activity, particularly whether the processing is required by law, contract, or necessary to enter into a contract.

Location of Data Processing
The Data is processed at the Data Controller’s operational offices and in any other locations where the parties involved in the processing are located. For further information, contact the Data Controller.
The User’s Personal Data may be transferred to a country other than the one in which the User is located. To find out more about the location of processing, Users can refer to the section containing details on the processing of Personal Data.

The User has the right to obtain information regarding the legal basis for transferring Data outside the European Union or to an international organization governed by public international law or set up by two or more countries (such as the UN), as well as about the security measures adopted by the Data Controller to safeguard their Data.

If any such transfer takes place, the User can learn more by checking the relevant sections of this document or by contacting the Data Controller.

Data Retention Period
Personal Data shall be processed and stored for as long as required by the purpose for which it has been collected.

Therefore:

Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User shall be retained until such contract has been fully executed.
Personal Data collected for purposes related to the Data Controller’s legitimate interests shall be retained for as long as necessary to fulfill such purposes. The User may obtain specific information about the legitimate interests pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.
When processing is based on the User’s consent, the Data Controller may retain Personal Data for a longer period until such consent is withdrawn. Additionally, the Data Controller may be required to retain Personal Data for a longer period to comply with a legal obligation or an order from an authority.

Once the retention period expires, Personal Data will be deleted. Therefore, the right to access, erase, rectify, and the right to data portability can no longer be exercised after the retention period has expired.

Who Has Access to Your Personal Data?

Only employees and collaborators who need access to your data for operational purposes may do so, and only to the extent necessary for such purposes. Specifically:
- Our employees and collaborators have been informed about the importance of maintaining absolute confidentiality regarding your personal data. We take all necessary actions to ensure their awareness of data protection responsibilities.

We do not share your personal data with third parties without your consent, except in cases where a request is made by public authorities. 

Why Is Our Data Processing Legitimate?

The processing of personal data is legitimate because it is based on the following elements and circumstances:

• User’s consent

Purposes of Processing Collected Data

User Data is collected to allow the Data Controller to provide the Service, fulfill legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), detect any malicious or fraudulent activities, as well as for the following purposes: Statistics, Interaction with social networks and external platforms, Advertising, Remarketing and behavioral targeting, Contacting the User, and Displaying content from external platforms.

Personal data is processed for the following purposes:

• Managing the data records of the data subject;
• Phone contact and home visits by an assigned representative;
• Sending information and event invitations (only with the User's consent);
• Fulfilling obligations deriving from primary and secondary laws, including those of European origin, or from provisions of authorities.

Details on Personal Data Processing
Personal Data is also collected for the following purposes and using the following services:

Contacting the User
Contact Form (This Application))
By filling out the contact form with their data, the User authorizes this Application to use such details to respond to requests for information, quotes, or any other type of request as indicated in the form’s header.

Collected Personal data are last name, zip code, email, address, name, phone number, province.

Interaction with Social Networks and External Platforms
These types of services allow interaction with social networks or other external platforms directly from the pages of this Application.
Interactions and information acquired through this Application are always subject to the User’s privacy settings for each social network.
Even if Users do not use the service, this type of service may collect traffic data for the pages on which it is installed. Users are advised to log out of the respective services to ensure that the processed data on this Application is not linked to their profile.

AddThis (AddThis Inc.)
AddThis is a service provided by AddThis Inc. that displays a widget allowing interaction with social networks and external platforms and enables the sharing of content from this Application.
Depending on its configuration, this service may show widgets belonging to third parties, such as social network managers where interactions are shared. In this case, third parties providing the widget may also be aware of the interactions and usage data related to the pages where the service is installed.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location is USA – Privacy Policy.

Facebook Like Button and Social Widgets (Facebook, Inc.)

The "Like" button and Facebook social widgets are services allowing interaction with the Facebook social network, provided by Facebook, Inc.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location is USA – Privacy Policy.

Advertising
These services allow User Data to be utilized for commercial communication purposes in various forms of advertising, such as banners, based on User interests.
This does not mean that all Personal Data is used for this purpose. Data and usage conditions are indicated below.
Some of the services listed below may use Cookies to identify Users or use behavioral retargeting techniques, meaning they display customized ads based on User interests and behavior, including those detected outside this Application.

Google Ad Manager (Google Inc.)
Google Ad Manager is an advertising service provided by Google LLC, allowing the Data Controller to conduct advertising campaigns in collaboration with external advertising networks.
Users who do not wish to be tracked by different advertising networks can visit Your Online Choices.
This service uses the “DoubleClick” Cookie to track this Application’s usage and User behavior related to ads, products, and services offered.
The User can decide at any time not to use the DoubleClick Cookie by disabling it at: www.google.com/settings/ads/onweb/optout?hl=en.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  :USA – Privacy Policy – Opt-out.

Microsoft Advertising (Microsoft Corporation)
Microsoft Advertising is an advertising service provided by Microsoft Corporation.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Remarketing and Behavioral Targeting
These services allow this Application and its partners to optimize and display ads based on the User’s past use of this Application.
This activity is carried out through tracking Usage Data and Cookies, which are transferred to partners involved in remarketing and behavioral targeting activities.
Users can opt out of third-party tracking by visiting the Network Advertising Initiative opt-out page: https://optout.networkadvertising.org/?c=1

Google Ad Manager Audience Extension (Google Inc.)
This service tracks visitors of this Application and allows selected advertising partners to show them personalized ads on the web.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Google Ads Remarketing (Google Inc.)
Google Ads Remarketing links the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.

Users can opt out of Google’s personalized ads by visiting https://adssettings.google.com/authenticated

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Remarketing with Google Analytics (Google Inc.)
Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Inc. that connects tracking activities performed by Google Analytics and its Cookies with the Google Ads advertising network and the DoubleClick Cookie.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing links this Application’s activity with the Facebook advertising network.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

Collected data : cookies, email.

Data Processing Location  : USA – Privacy Policy – Opt-out.

Statistics
The services in this section allow the Data Controller to monitor and analyze traffic data and track User behavior.

Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. It uses collected Personal Data to track and examine this Application’s usage, compile reports, and share them with other Google services.
Google may use collected Personal Data to contextualize and personalize ads within its advertising network.

Collected Personal Data are Cookies and Usage Data.

Luogo del trattamento: USA – Privacy Policy – Opt Out.

Facebook Ads Conversion Tracking (Facebook Pixel) (Facebook, Inc.)
Facebook Ads Conversion Tracking (Facebook Pixel) is a statistics service provided by Facebook, Inc., connecting Facebook’s ad network with actions performed within this Application.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location  : USA – Privacy Policy

Yandex Metrica (YANDEX, LLC)
Yandex Metrica is a statistics and heat mapping service provided by YANDEX, LLC. Yandex Metrica can be used to identify which areas of a page are subject to cursor movement or mouse clicks, helping to determine which sections attract the most interest.

Collected Personal Data are Cookies and Usage Data.

Luogo del trattamento: Russia – Privacy Policy.

Displaying Content from External Platforms
This type of service allows the display of content hosted on external platforms directly from the pages of this Application and enables interaction with such content. If a service of this kind is installed, it may still collect traffic data for the pages where it is installed, even if Users do not actively use the service.

Google Maps Widget (Google Inc.)
Google Maps is a map visualization service provided by Google Inc., allowing this Application to integrate such content within its pages.

Collected Personal Data are Cookies and Usage Data.

Data Processing Location is USA – Privacy Policy.

What are your rights as a data subject and how can you exercise them?

The new European Regulation on the protection of personal data (2016/679) guarantees you, as a data subject, specific rights. For each processing operation, you can exercise the following rights:

• Right of access: You have the right to obtain a copy of the personal data we hold and process.
• Right to rectification: You have the right to correct your stored personal data if it is outdated or incorrect.
• Right to object to the processing of personal data for commercial purposes: You may request at any time that commercial communications cease.
• Right to object to decisions based solely on automated processes: You may request not to be subject to decisions made solely based on automated processes, including profiling activities.
• Right to withdraw consent: You have the right to withdraw your consent for a specific processing operation at any time.
• Right to contact the Data Protection Authority: You have the right to contact the Data Protection Authority if you have concerns about the processing of personal data.

You may also exercise the following rights under certain circumstances:

• Right to erasure: You may request that the Data Controller delete your personal data if the processing purposes have ceased and there are no legitimate interests or legal regulations requiring its continuation.
• Right to object to processing: You may request that the Data Controller stop processing your personal data.
• Right to restrict processing: You have the right to request that the Data Controller limit processing activities on your personal data.
• Right to data portability: You have the right to obtain a copy of your data in a structured format that can be transferred to another Data Controller.

How to exercise your rights

If you wish to exercise your rights, please send an email or write to the following address, specifying your request and providing us with the necessary information to identify you (also attaching a copy of your identification document): social@berloni.com

The Data Controller will respond within 30 days. If, for any reason, it is not possible to respond, the Data Controller will provide a detailed explanation of why your request cannot be fulfilled. Please note that if you do not authorize us to process your personal data, we may be unable to carry out the processing for the purposes described in this document.

Cookie Policy

This Application uses Cookies. To learn more and to view the detailed information, the User can consult the Cookie Policy.

Additional information on data processing
Legal defense
The User’s Personal Data may be used by the Data Controller in court or in the preparatory stages for its possible establishment to defend against abuses in the use of this Application or related Services by the User.
The User declares to be aware that the Data Controller may be required to disclose Data by order of public authorities.

Specific information
Upon User request, in addition to the information contained in this privacy policy, this Application may provide the User with additional and contextual information regarding specific Services or the collection and processing of Personal Data.

System logs and maintenance
For operational and maintenance purposes, this Application and any third-party services it uses may collect system logs, which are files that record interactions and may also contain Personal Data, such as the User’s IP address.

Information not contained in this policy
Further information regarding the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to "Do Not Track" requests
This Application does not support "Do Not Track" requests. To determine whether any third-party services used support them, the User is invited to consult their respective privacy policies.

Changes to this privacy policy
The Data Controller reserves the right to make changes to this privacy policy at any time by informing Users on this page and, if possible, on this Application, as well as, if technically and legally feasible, notifying Users through one of the contact details in possession of the Data Controller. Therefore, please consult this page regularly, referring to the date of the last modification indicated at the bottom.

If the changes affect processing based on consent, the Data Controller will collect the User’s consent again if necessary.

Definitions and legal references
Personal Data (or Data)
Personal Data constitutes any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable.

Usage Data
Usage Data is information collected automatically through this Application (including from third-party applications integrated into this Application), such as: IP addresses or domain names of the computers used by the User who connects to this Application, the URI (Uniform Resource Identifier) addresses, the request time, the method used to send the request to the server, the size of the file obtained in response, the numerical code indicating the response status from the server (successful, error, etc.), the country of origin, the browser and operating system characteristics used by the visitor, the various time details of the visit (e.g., the time spent on each page), and the details related to the path followed within the Application, with particular reference to the sequence of pages consulted, the parameters related to the operating system, and the User’s IT environment.

User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.

Data Processor (or Processor)
The natural or legal person, public authority, agency, or other body that processes personal data on behalf of the Data Controller, as set out in this privacy policy.

Data Controller (or Controller)
The natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data, including the security measures concerning the operation and use of this Application. Unless otherwise specified, the Data Controller is the owner of this Application.

This Application
The hardware or software tool through which the Users’ Personal Data is collected and processed.

Data Controller

• Berloni srl, based at Via Castellana 71/A, 31039, Riese Pio X, VAT 05517060264

Email address of the Data Controller:
social@berloni.com

Service
The service provided by this Application as defined in the relevant terms (if available) on this site/application.

European Union (or EU)
Unless otherwise specified, any reference to the European Union in this document is intended to include all current member states of the European Union and the European Economic Area.

Cookies
A small portion of data stored within the User’s device.

Legal references
This privacy policy is drafted based on multiple legal systems, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy exclusively concerns this Application.

Last modification: February 5, 2025